Their Challenge
The Energy Saving Trust (EST) aims to reduce UK emissions of carbon dioxide (CO2) by 20 per cent of 1990 levels by 2010, address the damaging effects of climate change and improve urban air quality.
Their London based Marketing and Communications team supports a network of over 40 regional advice centers throughout the UK distributing promotional and marketing literature that is customized by product and region.
Currently all requests are processed through the London office but EST identified a need to make this process faster and more cost effective, without diluting or compromising the brand.
Our Solution
Mtivity recommended the Campaign Center to empower local teams to create their own localized campaigns using a series of web based approved templates.
A comprehensive catalog of all promotional and informational material was made available to the whole network, with the central communications team in London able to see at a glance the status of campaigns nationwide.
The Benefits
- BETTER SERVICE and increased efficiencies for advice centers
- BRAND MANAGEMENT without stifling local center creativity
- FASTER TURNAROUND with automated online proofing and approvals
- GREENER WORKING and reduced wastage with print-on-demand
- FINANCIAL ACCOUNTABILITY with instant access to marketing budgets and spend
The Future
Campaign Center has helped the EST cut lead times and reduce wastage. By working more efficiently with their network of local centers they can dedicate more time to getting their core messages out to the public, and less time and resources on administration.
