Their Challenge
Kall Kwik identified a need to become more innovative if they were to remain market leaders in a fiercely competitive market. Design to Delivery (D2D) broadened the core Kall Kwik offering to include a range of marketing services, positioning them as a trusted single source provider for all their clients’ print communication needs.
D2D was conceived as an online service that would improve brand management, streamline fulfillment and distribution and offer clients project visibility at each stage of the process through web based management and ordering tools.
To deliver this service Kall Kwik needed a robust e-commerce platform to manage its D2D clients.
Our Solution
Kall Kwik chose Mtivity because of its broad functionality, incorporating marketing as well as print processes.
Mtivity Campaign Center streamlined and automated Kall Kwik’s marketing services processes, giving them a central database from which they could manage all their clients’ needs.
The Benefits
- VALUE-ADDED SERVICES give Kall Kwik a competitive edge, and have helped win clients including Dulux and Nokia
- FASTER TIME TO MARKET, greater accuracy and improved efficiency for corporate clients increases loyalty
- STRONGER RELATIONSHIPS through longer term contracts avoids job-by-job competition
- ONLINE ACCESS enables Kall Kwik’s network of franchises to service clients nationwide
- INNOVATIVE TECHNOLOGY maintains Kall Kwik’s position as industry sector leaders
The Future
Kall Kwik has now successfully deployed their Design to Delivery offering throughout their largest UK franchises.
They now plan to extend the service to their remaining 150 plus smaller franchises throughout the UK to help them remain as a trusted single source provider of all print related services.
