Their Challenge
Oliver Marketing Limited is a marketing productivity company working to increase capability and improve efficiency in marketing communications for a range of clients. Their expertise helps clients achieve more targeted communications and benefit from extensive cost savings.
To help them to deliver, OML needed an application capable of running their day-to-day print sourcing operations. They needed complete management of the print procurement workflow including financial documentation and management reports that could be produced on demand for their clients.
Our Solution
Mtivity’s Professional Services team analyzed the workflow requirements of the business and recommended a solution that would enable each team member to see at a glance their personal jobs, activities, events and deadlines. The solution also enabled effective collaboration with their clients, suppliers and the ability to delegate within their own respective teams.
Mtivity also facilitated the setup of multiple client ‘instances’ each styled with the client’s own brand. OML are able to manage all their clients and print suppliers through one central OML account, which they have branded as CommsCenter.
CommsCenter is a white label marketing project management solution giving the OML marketing department clear visibility of all of their campaigns, cost management and supplier relations.
The Benefits
- DASHBOARD CAPABILITY gives team members visibility of their respective client jobs and campaigns
- STREAMLINED PROCESSES to maintain consistent service across the various client teams
- ADDED-VALUE for OML clients building loyalty and driving new business
- REPORTING TOOLS to produce a range of standardized financial and management reports for internal and client use
- INCREASED EFFICIENCY through print procurement workflow reduces costs, increases margins and saves administration time
The Future
OML has been able to take advantage of their more streamlined working processes to create targeted, innovative communications and up to 40% reductions in marketing spend for their clients.
