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Mtivity's UK team (and Patrick!) is currently exhibiting at the UK National Outsourcer Association Symposium in London. A hot topic here at the symposium is TRANSPARENCY within the supply chain, something our new Opportune product excels at.
After arguably far too many pints, James Mason and Mat Atkinson (founder of ProofHQ) conceive of the idea for Mtivity - a B2B market for buying and selling of print and other marketing communications. They begin planning the software architecture for this type of exchange.
During this time Xerox Europe makes the decision to move heavily into services and begins to use Mtivity as a platform to manage the delivery and billing of their services at major clients throughout Europe.