Marketing Management Software company Mtivity has achieved a major break-through in the marketing communications sector.
Inner Circle, a London-based agency with clients including Hewlett Packard and London Electricity, specialises in combining creative marketing with technology to deliver innovative marketing solutions.
Mtivity software is being used by Inner Circle to deliver a groundbreaking marcoms solution to its corporate clients. The solution combines creative communications, variable data and digital printing to create more relevant, targeted marketing communications.
Derek Potts, Managing Director at Inner Circle said:
"Our clients are household names who require sophisticated solutions that can deliver deeply personalised communications across tens of thousands of customers. We need a system that can handle complex images and data tables, as well as integrate seamlessly with our production facility. Simple template printing systems just don't deliver the level of sophistication that we require to meet client expectations. Mtivity is becoming an integral part of our service infrastructure and an area of real competitive advantage for both Inner Circle and our clients."
Tom Kahrl, Director at Mtivity said:
"Our aim is to help companies develop more effective ways of communicating with their customers. That means working with marketing departments and their agencies to roll-out easy-to-use systems for personalising marketing communications. It also means promoting the use of digital printing technology. Agencies are beginning to view this technology as a crucial part of a successful pitch. With Mtivity they are able to solve critical business issues for clients, bring creative work in to the agency and maximise production and fulfilment revenues."