Egg, the world's largest pure online bank, has selected Mtivity's marketing resource management software to improve turnaround and costs in its own internal design agency, which manages its online and offline marketing communications.
Egg's internal design agency serves several individual in-house departments who rely on it to produce creative work. The online bank's key objective was to find a solution that would allow it to manage the progress of tasks through the agency, track the time and money spent on each job and improve sign-off and brand management. Crucially the system needed to work for staff in multiple locations and on different platforms (Mac and PC), whilst at the same time providing managers and clients with a real-time view of work in production.
Prior to taking up Mtivity's solution, Egg used a combination of Excel and Outlook to manage its marketing activities but, as the team grew, they found this was becoming far too time-consuming and inefficient.
Mia Sabel, Head of Egg's Internal Design Agency, said:
"The majority of our work has a fast turnaround. Frequently our creative teams will take a brief in the morning and the requirement is for the finished work to be out of the door within 24 hours. The deployment of Mtivity will not only help to speed up turnaround, but it will also give us a clearer view on budgets and resources. In addition, the smart approvals process will allow our brand management to be greatly improved. "
Matthew Atkinson, CEO of Mtivity, commented:
"We were delighted to support Egg's internal design agency. Our work with Egg displays the great opportunities marketing management software offers marketers to make their jobs more efficient through the use of technology".