Electronic Solutions, part of BBDO Europe, is a London-based digital pre-media company. Its clients including Argos, Pharmacia, Safeway and publishing group Redwood. Electronic Solutions provides management, customisation and production of marketing communications on a national and international basis.
Mtivity has completed a major rollout of its new pro-M Marketing Management Software for Electronic Solutions. This deal is one of the first implementations of Marketing Resource Management (MRM) software is the UK.
Mtivity's pro-M marketing management application has been implemented by Electronic Solutions to reduce the cost and time needed to manage each job. Mtivity's web-based electronic job bag enables Electronic Solutions to collaborate with Clients and Suppliers in real time. This improves job planning, project management and expense tracking. pro-M will be linked directly to Electronic Solutions' existing Adserve accounts system. This will help account management and production staff to capture information during daily activity. It also gives accounting staff access to real-time job information.
David Russell, Technical Sales Director at Electronic Solutions said:
"Electronic Solutions is a services company, with a substantial technology infrastructure. A significant part of our business is based on delivering high-technology production services. Mtivity's marketing management software supplements and enhances our existing IT systems."
Matthew Atkinson, CEO at Mtivity said:
"We have worked closely with Electronic Solutions over several months to ensure that our system delivers real value, to real users, in an elegant way. Our motivation is to build technology for real marketers, not create ‘shelf ware' that is so complex that it never gets used."