Xerox and Mtivity have signed a pan-European marketing agreement, allowing Mtivity to co-market its marketing operations software as part of Xerox Global Services print management and creative services solutions for large corporate and public sector clients in Europe.
Xerox says that it has successfully deployed Mtivity with several large customers in the finance, telecoms, pharmaceutical and engineering sectors.
Mark Mitchaux, service technology manager for Xerox Europe, says: "We chose Mtivity's workflow solution due to its breadth of functionality and ease of use. It is quick to implement and cost-effective. Our clients and suppliers can collaborate easily, ensuring that projects are streamlined from start to finish, not just during those activities we undertake ourselves."
Mtivity says the software helps large organisations streamline the way they manage marketing and print projects, from concept through to production.