Mtivity, the rapidly growing innovator in the marketing management software sector, today announced the launch of version 3.0 of its marketing workflow solution.
Mtivity announced the availability of version 3.0 of its browser-based application from May 2003. Version 3.0 features many enhancements directly relevant to marketing, creative and production professionals. Since initial introduction of its marketing management application in February 2002, Mtivity has seen adoption of its product by a number of large companies and, in response, has continued to enhance its enterprise functionality.
Built to meet the needs of large and small marketing organisations, the latest version of Mtivity features stronger support for collaborative workflow, more powerful digital asset management, more sophisticated financial management tools and enhancements to 1-to-1 and local marketing solutions for sectors such as retail and hospitality.
Mtivity has steadily increased its customer base. Recent wins include Xerox and David Lloyd Leisure, part of the Whitbread Group. Additional information on the benefits and success that customers are achieving with Mtivity can be found at the Mtivity web site, www.mtivity.com.
"Our rate of innovation is the key to our success. We have continually invested in developing solutions specifically for marketing and related disciplines. As a result, businesses of all sizes are turning Mtivity to get control over complex marketing, creative and production activities," said Mat Atkinson, CEO of Mtivity.
"Marketing has been very badly served by technology. It is probably the last area of business to get applications to help become more efficient. We hear time and again that marketing and production people just never have enough time to get everything done and that there is no software on the market that really meets their needs. The reason for this technology gap is that marketing is so collaborative and complex. No two jobs are the same and different people are involved each time. We continue to innovate to develop flexible and powerful solutions to meet these precise needs. That effort is reflected in the rate of take-up of our applications."
Frustrated by the lack of suitable technology to manage marketing workflow, companies are choosing Mtivity to improve the way they deliver marketing campaigns and the results they get from marketing activity.
In building Version 3.0 Mtivity has moved to a new application platform provided by US technology leader InterSystems. InterSystem's post-relational database product called Caché provides the underlying database technology for Mtivity.
"Mtivity has created a unique and highly innovative application to solve serious problems in marketing workflow. We recognised the potential of the Mtivity application very early on and decided to back Mtivity with practical and technical support." said John McCormick, Chief Operating Officer of InterSystems. "Our reward is to see a young partner company achieve early success. Plus, we have the added benefit of using Mtivity ourselves to improve the way that our own marketing activity is managed."
Features available in the new release include:
Marketing Workflow: An improved activity management tool helps managers drive productivity across widely dispersed marketing teams, and track activities by job, client, supplier or team. Mtivity has created workflow tools specifically to meet the unique needs of marketing. Reporting enhancements include an increase in the number of report filters and increased flexibility in the creation of custom reports.
Financial Tools: Updates to the financial tool in the application include the addition of functionality to speed up budgeting on jobs and turning budgets into estimates for clients. Plus, improved e-procurement tools enable quotes to be requested from suppliers at the click of a mouse. No more faxing and email.
Digital Asset Workflow: Mtivity's asset workflow is a key piece of new functionality, allowing marketing teams to integrate assets such as graphics files, MS Office documents, PDFs, etc with Mtivity's powerful workflow. Key enhancement are designed to make assets easier to work with and find include enabling Mtivity users to view attachments and hyperlinks, upload attachments to job bags and designate "guest users" who can access assets for proofing, review, approvals and download.