Xerox Global Services will incorporate Mtivity marketing operations technology in its print management and creative services outsourcing solutions.
Xerox has signed a pan-European marketing agreement with Mtivity. Under the agreement Xerox and Mtivity will co-market Mtivity's marketing operations software as part of Xerox Global Services print management and creative services solutions for large corporate and public sector clients across Europe.
Xerox has successfully deployed Mtivity inside several large clients in the financial services, telecoms, pharmaceutical and engineering sectors. Mtivity technology is being combined with Xerox Global Services print management and creative services to rationalise workflow for marketing and print projects. Specific uses for Mtivity in these companies include project planning, collaboration, artwork approvals, electronic tendering for outsourced print production and reporting on costs and performance.
Mtivity provides a complete solution for managing marketing and print operations. Mtivity software helps large organisations streamline the way they manage marketing and print projects, all the way from concept through to production. The solution improves planning, budgeting and project management through electronic project folders or job bags. Mtivity provides control over the way digital and brand assets are created and then used. The distribution of marketing material to end-users is made more efficient and less costly by creating catalogues from which end-users can order or download marketing material. Mtivity catalogues include customisable brand templates integrated with digital press technology.
Mtivity corporate clients include corporations such as Egg, David Lloyd Leisure and Sony Ericsson and they work closely with agencies and print service providers such as the Adare Group, Touch Solutions (part of the Heronsgate group) and London Digital Print Group.
Mtivity's software is a web based application so that users do not have to install or manage any software on their PC or Mac. It is primarily purchased by its clients as a hosted application, so that it can be deployed in days and have little impact on busy IT departments.
"Large organisations are seeking solutions that create efficiencies in all areas of document management." said Marc Mitchaux, Service Technology Manager, Xerox Europe. "Documents are created for a wide range of marketing activity, ranging from printed material through to electronic presentations. Whatever the document profile or type, Xerox provides solutions to ensure faster delivery, higher quality and reduced costs. We chose Mtivity's workflow solution because of its breadth of functionality and ease of use. It is also quick to implement and very cost-effective. Our clients and suppliers can collaborate easily, ensuring that projects are streamlined from start to finish, not just during those activities we undertake ourselves."
"Mtivity provides a real and immediate benefit to corporate users, particularly when used in conjunction with outsourced services," said Mat Atkinson, CEO, Mtivity. "Mtivity allows close collaboration between document owners, creative teams, print managers and other suppliers in the value chain. Mtivity's process and platform create efficiencies for everyone involved in producing and delivering marketing output. We look forward to working in partnership with the Xerox Global Services solutions team."