To further their leadership in automating the Marketing Supply Chain, Mtivity announces a push into the Print Sector with the launch of Marketing StoreFront Print Edition - specifically developed for the Print Industry.
Mtivity has signalled its intention to make a major drive into the print sector with the launch of Marketing StoreFront Print Edition - its advanced e-commence Marketing Resource Management (MRM) software application specifically developed for the print industry. Marketing StoreFront provides printers and print management companies with a simple and cost effective way to deliver new, value-added services to corporate marketing clients. The latest addition to Mtivity's portfolio of MRM solutions, Marketing StoreFront Print Edition enables print suppliers to manage key processes in their clients' marketing supply chain, such as just-in-time fulfilment of marketing material, management and distribution of digital marketing assets, creation of customisable variable data templates, and centralisation of print management.
Explains Patrick Kremer, CEO Mtivity, "Printers' clients, especially corporate marketers, are increasingly under pressure to accelerate time-to-market, reduce costs, increase brand consistency and improve marketing ROI. As a result, printers are under pressure to identify greater cost savings in the production supply chain and demonstrate value for money.
"Printers are getting squeezed by price competition and the commoditisation of print manufacturing. They are looking for innovative ways to deliver greater value to their clients, while simultaneously improving their own process management capabilities. The launch of Marketing StoreFront Print Edition is the next step in our strategy to deliver Mtivity's offering to the print sector and provide the printing industry with the workflow tools required to drive its value proposition further up the supply chain."
Mr Kremer says Marketing StoreFront Print Edition has the potential to offer substantial cost savings and workflow efficiencies in the marketing and print production process. "Printers at our beta testing sites have achieved as high as 50 percent savings in some areas of production for their clients. This gives those in the print industry the ability to greatly enhance their service offerings, with direct, tangible benefits for themselves and their customers."
Mtivity's Marketing StoreFront Print Edition provides print houses with an immediate opportunity to extend their services up the marketing supply chain by consolidating all types of client marketing assets in a single, easily accessible online catalogue, and providing online ordering linked to sophisticated workflow, project management, procurement, and digital print-on-demand. This offers corporate marketing teams a solution that streamlines their marketing processes - reducing costs and time to market for marketing collateral.
One of Mtivity StoreFront Print Edition's distinguishing features is that print suppliers can manage both upstream workflow with the client and downstream workflow with other suppliers, providing end-to-end management of the entire process for the first time. This innovative solution allows printers and their clients to collaborate with all parties in the supply chain, and visibly track and manage each step of the process. Print managers enjoy the immediate benefits of new business opportunities, value-added services, and a professional web front-end to their business.
Concludes Mr Kremer: "Mtivity's solutions are designed to enhance and streamline end-to-end marketing processes through a range of simple, accessible online tools. With Marketing StoreFront Print Edition, printers can manage more of the marketing supply chain for their clients, thereby enabling them to win a greater share of client spend, and secure long-term client relationships through accelerated time-to-market, visibility of marketing assets, and transparency of costs."