Mtivity revamps campaign management tool

Following research and client feedback Mtivity has recently launched a new version of their campaign management interface. The new platform can be completely customised and branded as per the client’s requirement to look like an extension of their website or intranet pages.

The dashboard has been designed with the end user in mind, so is clear and easy to use, with straightforward navigation and clear pointers. Users can quickly and easily find their required marketing or campaign material, customise as required and send direct to print.

As Gordon O’Keeffe, Product Manager explains ‘The main objective was to create an interface which was not only aesthetically pleasing and engaging but was extremely simple to use and navigate with very little training required’.

The campaign management tool is part of Mtivity’s ‘Campaign Centre’ which enables central marketing managers to store and manage collateral allowing local customisation to ensure brand control throughout the business.