The team learns that in general, companies like to work with preferred suppliers vs sourcing via an anonymous exchange – which leads James to envision supplier ratings, very much ahead of their time in the B2B world. They also realize that there are many aspects of the MRM production and supply chain that are big challenges for companies and can be automated. This leads to the development of a module for managing creative studios with full internal and external collaboration capability, as well as the Mtivity catalog – which allows companies to modify and reuse as well as distribute marketing materials through their supply chain.
New learnings
13 May, 2015
Mtivity is improving the way companies manage and source packaging and marketing print.
Mtivity’s cloud based Sourcing platform optimizes your marketing and packaging sourcing from the creation and design of artwork, to creating specifications and publishing to your network of suppliers, to managing the entire RFQ and RFP process. All operational data is captured and available in highly visual reports and dashboards.
Mtivity’s application uses big data and leading eCommerce techniques from B2C companies like Expedia and Amazon to greatly enhance decisions in the sourcing process.
Leave a Comment