The team learns that in general, companies like to work with preferred suppliers vs sourcing via an anonymous exchange – which leads James to envision supplier ratings, very much ahead of their time in the B2B world. They also realize that there are many aspects of the MRM production and supply chain that are big challenges for companies and can be automated. This leads to the development of a module for managing creative studios with full internal and external collaboration capability, as well as the Mtivity catalog – which allows companies to modify and reuse as well as distribute marketing materials through their supply chain.
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