Which campaign channels are driving the most revenue for marketing agencies? What percentage of client campaigns being executed are truly multi-channel? In what regions are agencies planning to expand next year?
These are some of the questions we are asking in our latest Marketing Services Industry Survey. If you work at a marketing agency based or with operations in North America, please take a few minutes to participate. In return, we’ll send you a complimentary, advance copy of the survey results.
Recently, we revealed the results of our U.K. survey, which includes key insights from 180+ marketing agency leaders in that region. Some of the key findings we found intriguing include:
- 80% of respondents said print is the channel most utilized in their campaigns
- 70% said more than half their revenue is print-related
- Less than half say their clients are delivering omni-channel campaigns today.
You can view the UK version of the survey report here.
Will agencies in the North American market mirror these results? Or will the marketing mix and challenges look very different? Your feedback is important to us, and we want to make sure the results reflect your and insights. We hope you’ll take a few minutes to participate and let us know.