The Death of Fixed Markups in the Print Sourcing Industry
Last month, Mtivity participated in the inaugural PrintWeekLive! event in Conventry, U.K. Our workshop, The Death of Fixed Markups in the Print Sourcing Industry, was well received and many of the attendees have asked for the slides.
In the presentation, we discuss how print sourcing is changing, including:
- The market forces reshaping the print procurement industry
- Results of the latest market research from our survey of 200 print procurement service providers
- The impact marketing procurement technology is having on service provider-client relationships
The good news: print remains a significant channel and source of revenue for marketing service providers. However, clients continue to press service providers for better terms and visibility into procurement agreements. Marketing procurement technology is helping providers not only streamline and increase efficiencies throughout the marketing supply chain, it can provide the data and metrics needed to track, measure and share savings with clients as a competitive differentiator.
We hope you enjoy the content.
Questions? Contact us today to schedule a call.