For marketing service providers, nothing is more frustrating than having a new, timely campaign sit on ice while you wait for endless rounds of reviews and approvals.
Does this sound familiar? You’ve created a killer campaign. The messaging is spot-on. The visuals are brilliant. You’ve identified the right channels for delivery. All you need to do now is…wait for the client to review and approve it.
In a global survey of 180+ leading marketing service providers, the client review and approval process was cited as the number one bottleneck that delays or degrades the ROI of campaigns.
That’s why Mtivity included the Mtivity Proof module in our Marketing Acceleration Platform. Unlike the many cloud-based project management tools that crowd the market, Mtivity Proof is designed specifically to streamline and automate the complex processes that can slow time to market and delay the impact of revenue-generating campaigns.
Specifically, Mtivity Proof lets marketing service providers:
Lose the cumbersome email and hard copy proofs. Intuitive commenting and annotation tools let you provide clear and accurate feedback on over 150 file types, including print, web, interactive, email, video and more.
Keep everyone accountable: You know that old trick of posting a question as a comment and leaving it to someone else to figure out what to do about it? With Mtivity Proof, you can turn comments into tasks and hold everyone accountable for their role in the process.
Easily track and manage workflow: Email alerts let you know when it’s time to review your proof. Powerful workflow tools track each piece of content in review, and each person in the review process, while an online audit trail lets you easily track revisions and changes.
Collaborate online: Need a quick answer to a question or comment? Mtivity lets includes a chat feature that lets you quickly collaborate on changes.
Speed approvals: Online approvals eliminate the email chains and phone tag necessary to get approvals, and ensure you don’t lose track of which versions were approved.
Review proofs throughout the production lifecycle. Proofing doesn’t stop with the initial creative piece. Using Mtivity Proof with the other Mtivity modules provides seamless access to your assets from start to finish, throughout the marketing production lifecycle.
These are just a few of the capabilities in Mtivity Proof that were built with large outsource marketing service providers and agencies in mind.
To see the full capabilities, contact us today to schedule a demo.