Did you know that having a Digital Asset Management (DAM) solution not only makes it easier to find, share and organize your creative assets, it can actually accelerate your company’s revenue?
It’s true. According to a report from IDC, having a DAM in place boosted revenue by 10% or more for 79% of the companies taking the survey. It also reduces asset creation costs and risk, and increases productivity by at least 10%.
The report also found that one-third of marketing assets go unused or underutilized. Not surprising: if marketing assets like brochures, mailers, coupons, promotional items, etc., are hard to find, they will go unused. How many times has a client asked for a file you’ve already provided – several times? A DAM solves that and many other challenges of storing, accessing, sharing and updating creative assets.
For large marketing service providers with multiple clients, a proper DAM can deliver even more benefits. Yet a system that can serve client and internal needs requires much more than a shared folder on your company’s network. That’s why the Mtivity Marketing Acceleration Platform includes Mtivity DAM.
With Mtivity DAM, you can:
Easily manage assets: Store, manage and publish all your digital assets in a central location.
Easily define access control for each folder and assign permission levels. Users only see the folders and collections you want them to see. Provide direct URLs to customers or generate a public webpage with a collection of assets.
Automatically convert files into multiple formats: Images, videos and audio files can be individually converted to other formats, so you can instantly deliver the correct content to the right device.
Share securely: Share any folder or collection with your team, and use the commenting and discussion to collect feedback. Assign permissions to allow downloading of assets or enable the ordering option.
Search everything: Find the asset you need in seconds. Search the title or description of your documents, or perform a full index search of the whole document. Mtivity DAM even indexes available metadata within your assets.
Save time: When you add assets to Mtivity DAM, it will automatically create thumbnails, poster images and playable audio files of your original asset.
Because it’s part of the Mtivity Marketing Acceleration Platform, Mtivity DAM comes with all the enterprise-grade scalability and features you need to support a large, global services firm. Things like multi-language and multi-currency support, all in a highly secure, multi-tenant cloud application.
If you’re still relying on shared folders, endless rounds of emails or free tools to manage your valuable digital assets, take a look at Mtivity DAM, and contact us for a free demo.