5 Capabilities Marketing Service Providers Need to Accelerate the RFQ Process
Despite all the recent advances in marketing technology, for many outsource service providers, the process of procuring marketing materials remains agonizingly slow and convoluted. Providers often rely on a combination of spreadsheets, physical files, and a slew of phone calls and emails to source marketing materials from vendors. That makes it difficult to provide clients with the service levels they’ve asked from their agencies, and leaves the agency vulnerable to competitors.
When we asked leading global service providers what differentiators their clients look for when selecting an agency, cost was the number one factor for 76% of respondents, followed by creativity and speed, and responsiveness.
76% said cost was the #1 thing clients look for when selecting an agency.
Clearly, the ability to increase the efficiency and speed of marketing procurement has the potential to give service providers a significant competitive advantage. That’s why over 10,000 companies use the Mtivity Marketing Acceleration Platform to manage over $1 billion in annual procurement spend. Mtivity Procure, one of six modules included in the platform, includes a robust set of capabilities designed to help large global service providers accelerate and streamline the marketing procurement process. Following are just a few:
Detailed Sourcing Intelligence: Plan ahead for project costs using a combination of historical data, client-specific benchmarks, procurement rate cards and other data sources.
Organizational Tools: Access all your project details in seconds. Provide secure, configurable access to multiple clients and teams. Capture all project activities, assets, approvals and financials in easily searchable online job bags.
Online Sourcing: Engage with multiple suppliers and distribute RFQs online to multiple suppliers. Get real time updates as suppliers submit their pricing. Ratings and reviews help users quickly identify and share the right vendor for their project.
Supplier Performance Data: Track supplier performance and demonstrate the savings achieved for each project you deliver. Measure performance and automatically calculate gainshare totals.
Clear Visibility: Mtivity gives you detailed benchmark data, automated calculations and cost data you can use to give clients visibility and confidence in your sourcing processes.
To learn more and see a demo of Mtivity Procure in action, contact us today.
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