Reducing the time it takes to get a print procurement quote can mean the difference between winning or losing the project.
How long does it take your marketing services firm to quote a client project?
The answer to that question could determine whether your firm wins or loses the business. In a recent print procurement case study, we outlined how a major office products company is tackling this challenge.
“At my last company, our ability to grow was constrained by the number of print specialists we could hire to meet demand. It’s not easy to find and hire experienced print professionals to quote jobs and manage them through production,” says the print management consultant charged with doubling the company’s print-related revenue.
The company uses the Mtivity Marketing Acceleration Platform to streamline and automate its print procurement processes. Using Mtivity, the company has been able to centralize all of the data required to quote projects in a single system, automate the workflow and provide historical pricing, rate card, specifications and other critical data at employees’ fingertips. The result? The company is now able to offer customers a service level agreement (SLA) that guarantees a quote within 24-48 hours. In addition, 99% of quotes are meeting the SLA, and 10-15% are quoted the same day.
“We’ve reduced our time to quote while increasing our ability to scale much faster, which makes us more competitive,” says the consultant.