Which campaign channels are driving the most revenue for marketing agencies? What percentage of client campaigns being executed are truly multi-channel? In what regions are agencies planning to expand next year? These are some of the questions we are asking in our latest Marketing Services Industry Survey. If you work at a marketing agency based or with operations inRead more
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Results from the 2016 UK Marketing Services Industry Survey Mtivity is hosting a webinar with TKM Consultants, a global marketing consulting firm, to reveal the results of our recent survey of 180 top executives at marketing agencies in the UK. Our goal: to get insights into the top challenges, technologies and trends shaping the industry. REGISTER HERE InRead more
Your company sells a product or performs a service, and you get paid. That’s how it’s supposed to work. However, payment terms can vary widely depending on the client. With more companies introducing longer payment terms, businesses often have to wait 30, 60, even 90 days or more to get paid. That’s why Mtivity is excitedRead more
Report to be published by TKM Consultants and Mtivity finds print still driving the majority of marketing agency revenue. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in the United Kingdom about the key challenges and trends shaping their industry. The results of theRead more
Today, we at Mtivity are excited to introduce a complete redesign of our web site centered on a key theme: Marketing Acceleration. What is Marketing Acceleration? Quite simply, it is a term we are using to describe a key challenge that all marketing teams now face: the demand to bring complex, multi-channel campaigns to marketRead more
Mtivity’s UK team (and Patrick!) is currently exhibiting at the UK National Outsourcer Association Symposium in London. A hot topic here at the symposium is TRANSPARENCY within the supply chain, something our new Opportune product excels at.Read more
After arguably far too many pints, James Mason and Mat Atkinson (founder of ProofHQ) conceive of the idea for Mtivity – a B2B market for buying and selling of print and other marketing communications. They begin planning the software architecture for this type of exchange.Read more
During this time Xerox Europe makes the decision to move heavily into services and begins to use Mtivity as a platform to manage the delivery and billing of their services at major clients throughout Europe.Read more
The team learns that in general, companies like to work with preferred suppliers vs sourcing via an anonymous exchange – which leads James to envision supplier ratings, very much ahead of their time in the B2B world. They also realize that there are many aspects of the MRM production and supply chain that are bigRead more
Silicon Valley transplant Patrick Kremer was working as a VC in London and helps Mtivity raise their initial seed funding and joins the Board of Directors. Patrick stumbled into Mtivity while completing his Masters at London Business School – previously he was an executive at IBM, Sybase, and 3 Silicon Valley Venture backed technology companiesRead more
The company continues to expand across Europe with agencies and service providers.Read more
Mtivity receives their first significant funding round of $3 million, Patrick joins full time as CEO.Read more
Yatin Desai joins Mtivity and brings his technical expertise to the company – well rounded in Software Development and Infrastructure, he helps the emerging company transition ideas into code.Read more
Mtivity is improving the way companies manage and source packaging and marketing print.
Mtivity’s cloud based Sourcing platform optimizes your marketing and packaging sourcing from the creation and design of artwork, to creating specifications and publishing to your network of suppliers, to managing the entire RFQ and RFP process. All operational data is captured and available in highly visual reports and dashboards.
Mtivity’s application uses big data and leading eCommerce techniques from B2C companies like Expedia and Amazon to greatly enhance decisions in the sourcing process.
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