Report to be published by TKM Consultants and Mtivity finds print still driving the majority of marketing agency revenue. An article in PrintWeek published this week gives an exclusive, advance preview of the results of a recent survey of leading marketing agencies in the United Kingdom about the key challenges and trends shaping their industry. The results of theRead more
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Today, we at Mtivity are excited to introduce a complete redesign of our web site centered on a key theme: Marketing Acceleration. What is Marketing Acceleration? Quite simply, it is a term we are using to describe a key challenge that all marketing teams now face: the demand to bring complex, multi-channel campaigns to marketRead more
Mtivity’s UK team (and Patrick!) is currently exhibiting at the UK National Outsourcer Association Symposium in London. A hot topic here at the symposium is TRANSPARENCY within the supply chain, something our new Opportune product excels at.
After arguably far too many pints, James Mason and Mat Atkinson (founder of ProofHQ) conceive of the idea for Mtivity – a B2B market for buying and selling of print and other marketing communications. They begin planning the software architecture for this type of exchange.
During this time Xerox Europe makes the decision to move heavily into services and begins to use Mtivity as a platform to manage the delivery and billing of their services at major clients throughout Europe.
The team learns that in general, companies like to work with preferred suppliers vs sourcing via an anonymous exchange – which leads James to envision supplier ratings, very much ahead of their time in the B2B world. They also realize that there are many aspects of the MRM production and supply chain that are bigRead more
Silicon Valley transplant Patrick Kremer was working as a VC in London and helps Mtivity raise their initial seed funding and joins the Board of Directors. Patrick stumbled into Mtivity while completing his Masters at London Business School – previously he was an executive at IBM, Sybase, and 3 Silicon Valley Venture backed technology companiesRead more
The company continues to expand across Europe with agencies and service providers.
Mtivity receives their first significant funding round of $3 million, Patrick joins full time as CEO.
Yatin Desai joins Mtivity and brings his technical expertise to the company – well rounded in Software Development and Infrastructure, he helps the emerging company transition ideas into code.
Mtivity is transforming the way marketing services firms worldwide deliver value to clients.
Mtivity’s Marketing Acceleration Platform automates and streamlines complex processes throughout the marketing supply chain, accelerating revenue-generating campaigns to market while generating substantial savings that can be reinvested to drive growth.
Using Mtivity, marketing teams can source, create, collaborate, and execute campaigns with unprecedented speed and quality.
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